H&M has unveiled its first-ever collaboration with an African label, South Africa’s Mantsho, celebrating “the elegance and vibrancy of Africa”.
Launching on August 15 online and in selected stores in the UK, the Mantsho collaboration will feature “flowy, easy fitting cuts, frills and gathers” in a range of colour palettes from blues, browns to blacks, hues of pink and amber reds.
Colourful espadrilles, chunky earrings and a clutch bag complete the print-heavy collection.
“This is my love letter to the world from Africa,” says Mantsho’s head of design, Palesa Mokubung. “I hope customers around the world will enjoy this ensemble of my stand-out pieces from my last three collections.
The Mantsho label, meaning ‘black is beautiful’ in Mokubung’s native Sesotho language, was established in 2004 and has since graced numerous runways including Greece, India, USA, Jamaica, Nigeria, Botswana and Senegal.
Every year since 2004, H&M has collaborated with a fashion designer to produce a capsule collection for its stores. Mantsho’s collaboration puts the brand in the company of designers such as Balmain, Stella McCartney, and Karl Lagerfeld who have all collaborated with the retailer.
Pernilla Wohlfahrt, assortment manager for collaborations and special collections for H&M, added: “Palesa’s creativity with colour, print and silhouettes is inspiring as she celebrates the female form through her designs which complement the female shape in a flattering and playful way.”