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Beyoncé has long been considered a cultural icon, earning the appropriate nickname Queen Bey.
And according to the Lemonade artist, that title also applies to her daughter Blue Ivy Carter.
She declared Blue Ivy a ‘cultural icon’ in a trademark dispute for the the seven-year-old’s name, which has been waging for years.
Cultural icon: Beyoncé declared daughter Blue Ivy a ‘cultural icon’ in a trademark dispute for the the seven-year-old’s name, which has been waging for years
Beyoncé made her case in recently-filed court documents obtained by The Blast, as she prepares to go to trial.
The 38-year-old is up against Wendy Morales, who claims she’s already been using ‘Blue Ivy’ as the name of her wedding planning business.
Bey also threw some not-so-subtle shade at Morales in the court documents, which notes she’s trying to trademark ‘Blue Ivy Carter’ and not ‘Blue Ivy.’
The Lion King star argued that Morales’ claims ‘that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.’
Trademark battle: She made her case in recently-filed court documents, as she prepares to go to trial against Wendy Morales, who claims she’s already been using ‘Blue Ivy’ as the name of her wedding planning business
The Carter name: Bey also threw some not-so-subtle shade at Morales in the court documents, which notes she’s trying to trademark ‘Blue Ivy Carter’ and not ‘Blue Ivy’
Not likely: She argued that Morales’ claims ‘that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety’
She also said that ‘the presence of the word “CARTER” ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.’
The documents noted the event company’s lack of social media presence, referring to it as a ‘small business, with just three regional offices and a handful of employees.’
Beyoncé even accused Morales of riding her coattails, claiming she ‘exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business.’
She referenced interviews Morales gave following Blue Ivy’s birth, in which she admitted that her business received a boost in attention, and that she even reached out to the Formation artist’s agent.
Beyoncé also said that Morales’ business held a sale in celebration of Blue Ivy’s birthday.
When opportunity strikes: Beyoncé even accused Morales of riding her coattails, claiming she ‘exhibited a pattern and practice of affirmatively attempting to connect its brand with Blue Ivy Carter to increase its exposure and drum up business’
