Ghanaian Rapper, Edem, has expressed his discontent at the ban on celebrities from endorsing alcoholic beverages and has asked the relevant authorities to reverse the decision.
According to him, celebrities were making big money through endorsements for alcoholic beverage companies until the ban came into place.
“Nothing is working in the entertainment field and the main problem is because the government has banned alcoholic beverage producers from sponsoring events and also stopped celebrities from endorsing alcoholic beverages which is so wrong.
“It is pointless to say that because we are celebrities, we should not endorse an alcoholic product. The companies have stated that the drink is for people above 18 years so how is the celebrity influencing underage people? They should kindly allow us to stay in business because the shows are not a lot,” he said in an interview with Graphic Showbiz.
In 2015, the Food and Drugs Authority (FDA) banned celebrities from advertising alcoholic beverages. The FDA said at the time that the ban was not only in adherence to a World Health Organisation policy but was part of efforts to protect children and prevent them from being lured into alcoholism.
Edem, who is preparing for the third edition of his Edemfest which will come off from Friday, November 1 to 3, said he was putting finishing touches to his upcoming album which should be ready by the end of this year.
The album, according to Edem, would feature some A-list artistes such as Sarkodie and Stonebwoy.
source:nsemgh.com