Florida’s Republican governor Ron DeSantis will tomorrow evening officially announce his presidential campaign in a virtual appearance with Elon Musk, NBC News reports, citing three sources familiar with the plans.
The kickoff will take place at 7pm eastern time on Twitter Spaces, which is part of the social media platform Musk bought last year. DeSantis has been expected for months to launch a bid for the Republican presidential nomination, which will put him up against Donald Trump, the current frontrunner in the race.
Musk, meanwhile, is the CEO of Tesla and one of the world’s richest people. He’s exhibited a conservative streak in recent years, particularly after his acquisition of Twitter and decision to unban a number of controversial accounts, including Trum’p’s.
Here’s more from NBC about the launch:
Musk and DeSantis will host an event on Twitter Spaces, the site’s platform for audio chats, on Wednesday at 7 p.m. ET. It will be moderated by David Sacks, a tech entrepreneur who is a Musk confidant and DeSantis supporter.
That same evening, the campaign will release a launch video, and DeSantis will begin visiting several early states after Memorial Day.
The relationship could be a significant boost for DeSantis by giving him an introduction to, and credibility with, Musk’s massive following — including his 140 million Twitter followers. But it could prove a burden should DeSantis become distracted by the tycoon’s many controversial comments.