Bella Hadid is the new face of Swarovski for its campaign, showcasing the multifaceted sides of its crystals. The supermodel appears in several portraits – shot by Mert Alas and Marcus Piggott – each color representing a different side to her personality, such as sporty, sweet, cool, and glam. The choice of Hadid as the jeweler’s ambassador aims to attract Gen Z, as explained by Giovanna Engelbert, Creative Director of Swarovski. “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity,” Engelbert said. “She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection.”
Bella Hadid shared her enthusiasm for the collaboration. “I was very familiar with Swarovski already. It really is such a timeless and iconic brand,” she said. “I love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that.”
source:thetrendspotter
